When Procter & Gamble introduces a new type of shampoo into one market in Kansas City to determine how many units of it can be sold over a nine-month period, this is an example of:
A) product liability.
B) market testing.
C) concept testing.
D) TQM.
E) JIT.

Question

Quizplus · Accepted Answer

Procter & Gamble is conducting market testing by introducing the new shampoo into one market in Kansas City to determine demand and sales potential. This allows them to gather information and make informed decisions about whether or not to launch the product on a larger scale.

When Procter & Gamble Introduces a New Type of Shampoo