According to the "80/20 rule":
A) marketing accounts for 80 percent of the consumer's dollar.
B) only 20 out of every 100 firms use formal marketing control programs.
C) about 20 percent of a typical firm's customers are unprofitable to serve.
D) even though a firm might be showing a profit, 80 percent of its business might be coming from only 20 percent of its products or customers.
E) None of the above is correct.

Question

Quizplus · Accepted Answer

The "80/20 rule" or Pareto principle states that 80 percent of the results come from 20 percent of the causes. In marketing, this can mean that 80 percent of a firm's revenue comes from 20 percent of its products or customers. Therefore, option D is the correct answer.

According to the "80/20 Rule