Effective implementation of a marketing plan:
A) Matters least in markets that are mature and highly competitive.
B) Usually does not make the difference between winning and losing a customer.
C) Can involve decisions related to both internal (invisible to the consumer) and external (visible to the consumer) matters.
D) Is unrelated to the overall objectives of the marketing strategy.
E) None of the above.

Question

Quizplus · Accepted Answer

Effective implementation of a marketing plan often involves decisions related to both internal and external matters, such as aligning internal resources, training staff, creating marketing materials, and executing promotional tactics visible to consumers. Such decisions can greatly impact the success of the marketing strategy, especially in highly competitive markets. The other answer choices are incorrect because marketing plan implementation is always important and can make a significant difference in gaining and retaining customers, and must be closely aligned with overall marketing objectives.

Effective Implementation of a Marketing Plan