To improve the effectiveness of the marketing control process, the marketing manager should:
A) realize that most errors are made because managers react to detailed information too quickly--instead of waiting to see what patterns show up in summary reports.
B) be the supervisor for the data-processing manager.
C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
D) be certain that all cost records are kept in a central location controlled by the marketing department.
E) All of the above.

Question

Quizplus · Accepted Answer

Having all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer is the most effective way to ensure timely and accurate marketing control. This enables the marketing manager to quickly identify patterns and make data-driven decisions. The other options may be helpful but are not as essential to improving the marketing control process as having easily accessible data.

To Improve the Effectiveness of the Marketing Control Process, the Marketing