________ is a form of conjoint analysis that can simplify the data collection task and estimate selected interactions as well as all main effects.
A) Conjoint analysis
B) Multidimensional scaling (MDS)
C) Hybrid conjoint analysis
D) Correspondence analysis

Question

Quizplus · Accepted Answer

Hybrid conjoint analysis is a type of conjoint analysis that combines the best features of traditional full-profile conjoint analysis and adaptive conjoint analysis. It simplifies the data collection task and estimates selected interactions as well as all main effects. Therefore, it is the best choice for the given scenario. MDS is a technique used to visualize and analyze perceptual data, while correspondence analysis is used to analyze the association between two categorical variables.

________ Is a Form of Conjoint Analysis That Can Simplify