When conducting conjoint analysis in ________,the researcher must identify the attributes and attribute levels to be used in constructing stimuli.
A) deciding on the form of input data
B) constructing the stimuli
C) selecting a conjoint analysis procedure
D) formulating the problem

Question

Quizplus · Accepted Answer

In conjoint analysis, formulating the problem involves identifying the attributes and attribute levels that will be used to construct the stimuli for the analysis.

When Conducting Conjoint Analysis in ________,The Researcher Must Identify the Attributes