In (the)________ for constructing conjoint analysis stimuli,respondents evaluate two attributes at a time until all the possible pairs of attributes have been evaluated.
A) full-profile approach
B) two-factor evaluations
C) pair-wise approach
D) both B and C

Question

Quizplus · Accepted Answer

The pair-wise approach and two-factor evaluations both involve evaluating two attributes at a time, which matches the description given in the question.

In (The)________ for Constructing Conjoint Analysis Stimuli,respondents Evaluate Two Attributes