If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.
A) constant sum
B) rank order
C) paired comparison
D) q-sort

Question

Quizplus · Accepted Answer

In constant sum scaling, respondents are given a fixed sum of points or dollars and are asked to distribute it among various attributes according to their importance. In this case, respondents are asked to allocate 100 points to different attributes of toilet soap, which indicates the use of constant sum scaling.

If Respondents Are Asked to Allocate 100 Points to Attributes