________ is a comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion.The data obtained is ordinal in nature.
A) Q-sort
B) Paired comparison
C) Rank order
D) Constant sum

Question

Quizplus · Accepted Answer

Paired comparison is the comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion. Therefore, it is the best choice for this type of scenario. Q-sort involves ranking items and assigning them to specific categories, while rank order involves ranking items in order of preference. Constant sum requires respondents to distribute a fixed sum of points among different options. Therefore, B) Paired comparison is the best choice for this scenario.

________ Is a Comparative Scaling Technique in Which a Respondent