________ is a comparative scaling technique where numbers are assigned to objects such that ratios between the assigned numbers reflect ratios on the specified criterion.
A) Magnitude estimation
B) Constant sum scaling
C) Q-sort scaling
D) Guttman scaling

Question

Quizplus · Accepted Answer

Magnitude estimation is a comparative scaling technique where respondents assign numbers to objects based on their perceived magnitude on a particular criterion. The assigned numbers reflect the ratio between the objects on the specified criterion. This technique is useful for evaluating stimuli that vary in intensity or magnitude, such as taste, loudness, or brightness.

________ Is a Comparative Scaling Technique Where Numbers Are Assigned