While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.
A) straddling
B) customer engagement
C) blue ocean
D) mass customization
E) convergence

Question

Quizplus · Accepted Answer

The strategy adopted by Nintendo is the blue ocean strategy, which entails creating a new market space with uncontested market space and making competition irrelevant. Nintendo focused on developing a console that targets a new group of customers that were not catered to by traditional gaming consoles. This move allowed them to create an uncontested market space and differentiate themselves from their competitors.

While Sony and Microsoft Focused on the Graphics and Raw