Viral promotion involves:
A) offering rebates and incentives to customers for adopting a product or service.
B) paying celebrities to use a product visibly to lure customers into unwittingly buying the product.
C) emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions.
D) leveraging a firm's customers to promote a product or service.
E) sending a pre-written set of messages to customers or prospects over time.

Question

Quizplus · Accepted Answer

Viral promotion is a marketing strategy that relies on existing customers to spread the word about a product or service, effectively leveraging them to promote the company's offerings. This can happen through word-of-mouth, social media sharing, and other forms of peer-to-peer communication.

Viral Promotion Involves