While Sony and Microsoft focused on the graphics and raw processing power favored by -core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.
A) straddling
B) customer engagement
C) Blue Ocean
D) mass customization
E) convergence

Question

Quizplus · Accepted Answer

The Blue Ocean Strategy involves creating a new, uncontested market space that makes competitors irrelevant and that reaches new customer segments. Nintendo's approach of targeting families, women, and non-traditional gamers, rather than competing directly with Sony and Microsoft on graphics and processing power, exemplifies this strategy by focusing on an untapped market.

While Sony and Microsoft Focused on the Graphics and Raw