Visualix, a firm that leads the developed world in its sales of video game consoles and related software, has decided to enter the yet untapped market of some developing countries. These countries do not have a well-established network to sell such products. Which of the following strategies should Visualix adopt in order to succeed in its new markets?
A) Launch its own retail stores that sell the consoles and the games
B) Sell its consoles at a subsidized price via the existing retail network
C) Use the existing distribution network in order to reduce its entry costs
D) Ensure that its products are sold at a premium price to a niche market in these countries
E) Preannounce its plans to enter these markets

Question

Quizplus · Accepted Answer

Launching its own retail stores allows Visualix to establish a direct presence and control over the sales process in markets lacking an established network for such products.

Visualix, a Firm That Leads the Developed World in Its