The measurement of the number of customers who stop using or purchasing products or services from a company is called:
A) switching costs.
B) CRM rate.
C) CLTV.
D) switch rate.
E) churn rate.

Question

Quizplus · Accepted Answer

The measurement described in the question is commonly known as "churn rate." This refers to the percentage of customers who stop doing business with a company over a certain period of time.

The Measurement of the Number of Customers Who Stop Using