Which of the following customer relationship management applications provides analysis of customer data?
A) Operational CRM
B) Analytical CRM
C) Operational SCM
D) Analytical SFA
E) Operational PRM

Question

Quizplus · Accepted Answer

Analytical CRM provides analysis of customer data such as buying behavior, preferences, and trends to help businesses make decisions regarding customer engagement and retention. Operational CRM, on the other hand, focuses on automating and streamlining customer-facing processes such as sales, marketing, and support. Operational SCM and Operational PRM are not related to CRM, while Analytical SFA is a specific type of CRM that focuses on sales force automation rather than customer analysis.

Which of the Following Customer Relationship Management Applications Provides Analysis