Pepsi wants to know where its Sierra Mist soft drink fits in with other drinks in the mind of the consumer.Marketers question a sample of consumers about Sierra Mist and other drinks on two different dimensions.They will most likely put this information into a(n)____ to show Sierra Mist's position.
A) perceptual map
B) ideal cluster
C) product position chart
D) market graph
E) product matrix

Question

Quizplus · Accepted Answer

Perceptual maps are often used to show the position of a brand or product in relation to others in the market based on consumer perceptions. In this case, Pepsi is trying to understand where Sierra Mist stands compared to other drinks, and a perceptual map would be the most appropriate tool to illustrate this information. Ideal clusters and product position charts are not commonly used terms in marketing research, and a market graph or product matrix may not provide a clear visualization of the relative positioning of Sierra Mist in relation to other drinks.

Pepsi Wants to Know Where Its Sierra Mist Soft Drink