Which of the following purchases would most likely require a consumer to use extended problem solving?
A) Audio equipment
B) Shaving cream
C) Cereal
D) Kitchen napkins
E) Gasoline

Question

Quizplus · Accepted Answer

Audio equipment is a high-involvement purchase and requires significant investment, so consumers are likely to engage in extended problem solving, such as researching different brands, models, and features, comparing prices, and seeking recommendations from experts and peers.

Which of the Following Purchases Would Most Likely Require a Consumer