Evaluative criteria for brands within the consideration set are both
A) selective and expansive.
B) objective and subjective.
C) internal and external.
D) extended and routinized.
E) perceptive and selective.

Question

Quizplus · Accepted Answer

Evaluative criteria for brands within the consideration set can be both objective and subjective. Objective criteria are tangible, measurable, and rational, such as price or product features, while subjective criteria are more intangible, emotional, and perceptual, such as brand image or reputation. Both types of criteria can influence consumers' brand choices, and marketers need to understand and address them to effectively compete in the marketplace. The other options do not accurately describe the nature of evaluative criteria for brands.

Evaluative Criteria for Brands Within the Consideration Set Are Both