Within the information search step of the consumer buying decision process, what two primary aspects exist?
A) Consideration sets and evoked sets
B) Personal information and nonpersonal information
C) Selective retention and selective distortion
D) Internal search and external search
E) Company-produced information and internal information

Question

Quizplus · Accepted Answer

The two primary aspects within the information search step are internal search (using one's own knowledge and experience) and external search (using outside sources of information such as reviews, recommendations, and research).

Within the Information Search Step of the Consumer Buying Decision