Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?
A) relationship marketing
B) transformational marketing
C) commitment selling
D) marketing engineering

Question

Quizplus · Accepted Answer

The airlines that use frequent-flyer programs are practicing relationship marketing, which focuses on building long-term relationships with customers to encourage their continued patronage. By providing incentives such as free flights or lodging, airlines are rewarding their frequent customers and building loyalty.

Frequent-Flyer Programs Are an Example of Financial Incentives to Customers