Canada Post argues that its express service is comparable to that offered by FedEx and that its prices are much lower.Yet FedEx dominates with more than a 45 percent share of the express-delivery market.Which of the following statements most accurately describes this situation?
A) Canada Post should lower its prices even further to increase market share.
B) FedEx is perceived as offering greater customer value.
C) Customer value is not an issue in deciding which express-delivery service to use.
D) Canada Post is perceived as offering greater customer value.

Question

Quizplus · Accepted Answer

The fact that FedEx dominates the market despite Canada Post offering lower prices suggests that there is a perceived greater customer value associated with FedEx's express-delivery service. Therefore, the most accurate statement is that FedEx is perceived as offering greater customer value.

Canada Post Argues That Its Express Service Is Comparable to That