Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,what can dealers better engage in?
A) relationship marketing
B) management-customer synergy
C) transactional marketing
D) direct selling

Question

Quizplus · Accepted Answer

Networkcar.com's plug-in device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car. This is an example of relationship marketing, where the focus is on building long-term relationships with customers rather than just making one-off transactions.