What is one of the potential disadvantages associated with a multisegment strategy?
A) inadequate demand
B) cannibalization
C) loss of synergy
D) lower profits

Question

Quizplus · Accepted Answer

Multisegment strategy can sometimes result in cannibalization, where one product or segment reduces the sales of another product or segment within the same company. This can lead to lower profits and confusion among customers about the company's brand identity.

What Is One of the Potential Disadvantages Associated with a Multisegment