What happens when a firm uses a concentrated targeting strategy?
A) It can concentrate on one generalized product to fit the mass market,maximizing sales volume.
B) It can offer a highly specialized marketing mix.
C) It can reach customers in two or more segments that might otherwise be missed.
D) It can avoid the danger of putting all resources in one micromarket.

Question

Quizplus · Accepted Answer

A concentrated targeting strategy allows a firm to focus on a specific market segment with a highly specialized marketing mix. This enables the firm to cater to the unique needs and preferences of that segment, potentially leading to higher customer loyalty and profitability. Option A describes a mass marketing strategy, not a concentrated targeting strategy. Option C describes a differentiated targeting strategy, not a concentrated targeting strategy. Option D presents an incorrect statement because a concentrated targeting strategy actually does put all resources in one micromarket.

What Happens When a Firm Uses a Concentrated Targeting Strategy