Which strategy entails selecting one segment of a market to target,and focuses on understanding the needs,motives,and satisfactions of the members of that segment,as well as on developing a highly specialized marketing mix?
A) universal product
B) concentrated targeting
C) market development
D) product development

Question

Quizplus · Accepted Answer

Concentrated targeting entails selecting one segment of a market to target, understanding their needs and developing a specialized marketing mix. Universal product involves offering the same product to everyone, market development involves expanding into new markets, and product development involves creating and modifying products based on customer needs.

Which Strategy Entails Selecting One Segment of a Market to Target,and