When asked to name a brand of sports drink,most people will answer Gatorade,and some will respond with Powerade also.But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar.As a result,a manufacturer has developed Champion Lyte,which contains no sugar.What type of segmentation has the manufacturer of Champion Lyte used to identify its market?
A) Demographic
B) benefit
C) Geodemographic
D) Psychographic

Question

Quizplus · Accepted Answer

The manufacturer of Champion Lyte has used benefit segmentation by identifying the need for a sports drink that replenishes electrolytes without the high sugar content, which is specifically aimed at people with diabetes. This type of segmentation is based on the benefits that the product can offer to a specific group of consumers.

When Asked to Name a Brand of Sports Drink,most People