Kraft Foods plans to tailor different ads for different neighbourhoods in the same region.For example,viewers watching a cable show in a black neighbourhood in Toronto would see different ads during the same commercial breaks as whites living in a different neighbourhood.What type of segmentation does Kraft's strategy best exemplify?
A) systematic geographic
B) geodemographics
C) sociocultural
D) Lifestyle

Question

Quizplus · Accepted Answer

Kraft's strategy best exemplifies geodemographic segmentation, as it involves tailoring ads based on the characteristics of specific neighbourhoods, such as race and ethnicity, income, education level, and lifestyle. This approach uses geographic data and demographic information to identify and target groups of consumers with similar needs and preferences.

Kraft Foods Plans to Tailor Different Ads for Different Neighbourhoods