The Grief Store sells keepsake urns,cremation urns,funeral jewellery,and books on how to cope with the grief caused by a loved one dying.Demographically,the Grief Store is probably using which type of segmentation?
A) Benefit
B) family lifestyle
C) Lifestyle
D) Motive

Question

Quizplus · Accepted Answer

The Grief Store is likely using benefit segmentation, as it targets customers seeking specific benefits related to coping with grief, such as keepsakes and resources for dealing with loss.

The Grief Store Sells Keepsake Urns,cremation Urns,funeral Jewellery,and Books on How