Income,ethnic background,gender,and age are all examples of which type of segmentation bases?
A) demographic
B) geodemographic
C) socioeconomic
D) psychographic

Question

Quizplus · Accepted Answer

Income, ethnic background, gender, and age are all examples of demographic segmentation. Demographic segmentation involves dividing a market based on measurable characteristics of consumers, such as age, income, gender, education, occupation, and family size. Demographic variables are widely used by marketers as they are easily measurable and provide a good basis for predicting consumer behavior.

Income,ethnic Background,gender,and Age Are All Examples of Which Type of Segmentation