Market researchers estimate thousands of Canadians have high blood pressure and do not know it because they do not have annual medical exams.A pharmaceutical company that has developed a medicine to reduce blood pressure should not count on this group to be a good target market because the group lacks which of the following?
A) substantiality,identifiability,and measurability
B) both accessibility and substantiality
C) both reliability and responsiveness
D) both accessibility and responsiveness

Question

Quizplus · Accepted Answer

The group lacks accessibility because they do not have annual medical exams, making it difficult to reach them. They also lack responsiveness because they are unaware of their condition and thus unlikely to seek treatment.

Market Researchers Estimate Thousands of Canadians Have High Blood Pressure