A manufacturer of lenses used in microscopes,binoculars,and telescopes has segmented its market into scientific equipment manufacturers,sporting equipment manufacturers,and retailers who sell replacement lenses.In order for this segmentation scheme to be successful,all of the following criteria must be met EXCEPT which one?
A) responsiveness
B) substantiality
C) complexity
D) accessibility

Question

Quizplus · Accepted Answer

Complexity does not need to be met in order for the segmentation scheme to be successful. Responsiveness ensures that the manufacturer is meeting the specific needs of each segment. Substantiality ensures that the segments are large enough to be profitable. Accessibility ensures that the manufacturer can effectively reach and serve each segment.

A Manufacturer of Lenses Used in Microscopes,binoculars,and Telescopes Has Segmented