Which of the following businesses would be most likely to use family life-cycle segmentation?
A) wedding planners,couples-only resorts,and daycare centres
B) businesses that produce and market computer software and hardware
C) fast-food restaurants
D) business-to-business marketers

Question

Quizplus · Accepted Answer

Family life-cycle segmentation is a marketing strategy that involves targeting consumers based on their stage in the family life cycle. Wedding planners would target engaged couples, couples-only resorts would target honeymooners and vacations for couples, daycare centres would target families with young children. All of these businesses cater to specific stages in the family life cycle, making them the most likely to use this segmentation strategy.

Which of the Following Businesses Would Be Most Likely to Use