What is a major limitation of the mall intercept interview?
A) the difficulty of demonstrating new products
B) the difficulty of measuring attitudes and opinions
C) the difficulty of obtaining a representative sample of the population of interest
D) the need to interview people standing up

Question

Quizplus · Accepted Answer

Mall intercept interviews are limited by the difficulty of obtaining a representative sample of the population of interest. This is because not all types of people visit malls, so the sample may not be representative of the broader population.

What Is a Major Limitation of the Mall Intercept Interview