What is a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics?
A) a primary data group
B) a focus group
C) a CLT interview
D) a passive people meter

Question

Quizplus · Accepted Answer

The described method is known as a focus group, where a small group of individuals with specific characteristics are interviewed together to provide insights and opinions on a particular product, service, or issue.

What Is a Form of Personal Interviewing That Uses a Group