Mail surveys can provide more thoughtful replies than other research methods can,but they often produce low response rates.Why is this an important consideration?
A) It would be less expensive to use telephone surveys and get a higher response rate.
B) Certain members of the population are more likely to respond to mail surveys than others.
C) The respondents may elaborate too much on their responses.
D) Thoughtful replies are harder to quantify and are,therefore,of less value.

Question

Quizplus · Accepted Answer

Low response rates can lead to biased samples, as certain groups of people may be less likely to respond, causing the results to be less representative of the population. This can affect the validity and generalizability of the findings. Understanding which groups are more likely to respond to mail surveys can help researchers adjust their methods to improve response rates and avoid biased results.

Mail Surveys Can Provide More Thoughtful Replies Than Other Research