The maker of Peter Pan peanut butter has developed a honey-flavoured peanut butter spread to add to its peanut product line.Is this a new product?
A) Yes,this is a discontinuous innovation.
B) No,peanut butter cannot be considered an innovation.
C) Yes,additions to the product line are new products.
D) No,this is not a product improvement.

Question

Quizplus · Accepted Answer

A product addition to an existing product line is considered a new product. While the product itself (peanut butter) may not be a new innovation, the addition of a honey-flavored spread is a new variation and offering to the market. Therefore, choice C is the best answer.

The Maker of Peter Pan Peanut Butter Has Developed a Honey-Flavoured