What is the first stage of the new-product development process?
A) establishing the new-product strategy
B) exploring opportunities
C) developing a business analysis
D) building of a prototype

Question

Quizplus · Accepted Answer

The first stage of the new-product development process is establishing the new-product strategy. This involves defining the role for a new product within the company's overall objectives, guiding the search for new product ideas.

What Is the First Stage of the New-Product Development Process