After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.What is this stage of new-product development?
A) market testing
B) prototype screening
C) idea manipulation
D) concept tests

Question

Quizplus · Accepted Answer

This stage is called concept tests, where a small group of potential customers is asked to evaluate and provide feedback on the product ideas. It helps the company understand the customers' reactions and refine the product ideas before creating a prototype.

After Mattel Evaluated Many New Products to Add to Its