An appropriate research technique for use when a retailer wants to determine consumers' perceptions of its store image and wishes to minimize bias is _____.
A)simulation
B)a disguised survey
C)a nondisguised survey
D)observation

Question

Quizplus · Accepted Answer

A disguised survey would not reveal the purpose of the survey, which would minimize biased responses. This would be the most appropriate technique for determining consumers' perceptions of a retailer's store image. Simulation may not be effective for this purpose, as it would not necessarily capture consumers' true perceptions. A nondisguised survey may lead to biased responses, as consumers may feel pressure to provide positive feedback or may alter their responses based on the perceived intentions of the retailer. Observation would not provide insight into consumers' perceptions, as it would not capture their attitudes and beliefs.

An Appropriate Research Technique for Use When a Retailer Wants