An example of primary data is information gathered from _____.
A)Bureau of Census publications
B)competitors' annual reports
C)company inventory reports to determine sales by geographic area
D)observation by sales personnel on customer in-store behavior

Question

Quizplus · Accepted Answer

Primary data refers to information that is collected directly by the researcher, and observation by sales personnel on customer in-store behavior is a form of data that is collected firsthand and directly by the researcher. The other options refer to secondary data, which is gathered from sources that have already published or provided the data.

An Example of Primary Data Is Information Gathered from _____