A major advantage to the use of primary (versus secondary)data in solving a retail research problem is primary data's _____.
A)speed of collection
B)source credibility
C)lower cost
D)currency

Question

Quizplus · Accepted Answer

The currency of primary data is a major advantage because it is collected specifically for the research problem at hand and is therefore up-to-date and relevant. Secondary data may be outdated or not applicable to the specific research problem. Speed, source credibility, and cost can vary for both primary and secondary data sources and therefore are not necessarily advantages of primary data over secondary data.

A Major Advantage to the Use of Primary (Versus Secondary)data