When the Campbell Soup Company began to manufacture its own cans to gain more control over a key production input, it was pursuing which corporate strategy?
A) backward vertical integration
B) forward vertical integration
C) related diversification
D) concentration
E) horizontal integration

Question

Quizplus · Accepted Answer

Backward vertical integration involves a firm acquiring a supplier, which is the case with Campbell Soup Company manufacturing its own cans to gain control over a key production input.

When the Campbell Soup Company Began to Manufacture Its Own