When L'Oreal acquired The Body Shop, it carried out ________.
A) horizontal integration
B) forward horizontal integration
C) backward horizontal integration
D) diversified integration
E) unrelated diversification

Question

Quizplus · Accepted Answer

L'Oreal acquired The Body Shop to expand its product portfolio and enter the natural and organic beauty market. This is an example of horizontal integration, where a company acquires another company in the same industry and at the same stage of the production process.

When L'Oreal Acquired the Body Shop, It Carried Out ________