When Kimberly-Clark Corporation merged with Scott Paper Company to form the world's largest producer of tissue paper, they were pursuing which growth strategy?
A) backward vertical integration
B) forward vertical integration
C) related diversification
D) unrelated diversification
E) horizontal integration

Question

Quizplus · Accepted Answer

The merger between Kimberly-Clark Corporation and Scott Paper Company is an example of horizontal integration, as both companies were in the same industry, producing similar products (tissue paper), and the merger expanded their market share.

When Kimberly-Clark Corporation Merged with Scott Paper Company to Form