Menon and Pfeffer offer two explanations for outsider bias in knowledge valuation. The first involves organizational incentives that reward managers when they learn from outsiders; the second best explanation is:
A) internal knowledge is more readily available and subject to greater scrutiny, whereas "scarce" external knowledge is unique.
B) managers see internal ideas as developmentally finished and irrelevant to their project at hand.
C) managers feel that by using internal resource information they would be giving someone else a chance at getting credit or a reward for a good idea.
D) organizational red tape that slows access to internal knowledge makes managers more interested in researching external knowledge resources.

Question

Quizplus · Accepted Answer

The first explanation (incentives) is complemented by the fact that external knowledge is often perceived as more unique and valuable than internal knowledge, which may be more readily available and subject to greater scrutiny.

Menon and Pfeffer Offer Two Explanations for Outsider Bias in Knowledge