This measure indicates the success of an advertiser in attracting visitors to click on its ad.
A) hits
B) interstitial
C) visitors
D) impressions
E) clickthrough rate

Question

Quizplus · Accepted Answer

Clickthrough rate (CTR) measures the success of an advertiser in attracting visitors to click on its ad. It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions).

This Measure Indicates the Success of an Advertiser in Attracting