The number of times users click on an ad banner is referred to as
A) hits.
B) visits.
C) impressions.
D) clicks.
E) downloads.

Question

Quizplus · Accepted Answer

The number of times users click on an ad banner is referred to as "clicks." "Hits" refer to the number of requests made to a server for a particular file, "visits" refer to the number of times a user goes to a website, "impressions" refer to the number of times an ad banner is displayed on a website, and "downloads" refer to the number of times a file is saved onto a user's device.

The Number of Times Users Click on an Ad Banner