An ad request that was successfully sent to a visitor is known as an impression or a(n)
A) hit.
B) clickthrough.
C) visit.
D) click.
E) ad view.

Question

Quizplus · Accepted Answer

An ad request that was successfully sent to a visitor is known as an ad view or an impression. A hit refers to any request made to a server, which includes non-ad related requests such as loading images or CSS files. Clickthrough and click both refer to actions taken by the visitor after seeing the ad. Visit refers to a separate session on a website.

An Ad Request That Was Successfully Sent to a Visitor