Any firm that invests in resources and capabilities that support innovation and not retaliation may be only prolonging its inevitable demise.

Question

Quizplus · Accepted Answer

Investing in resources and capabilities that support innovation can actually help a firm stay competitive and relevant in the market. Retaliation, on the other hand, can lead to a negative reputation and loss of customers. Therefore, investing in innovation can help a firm succeed, rather than leading to its demise.

Any Firm That Invests in Resources and Capabilities That Support